IRC Established the first and the largest (1500 Sq. M) specialized marketing research building in Iran in, 2014 including facilities as below: two focus group rooms with one-way mirror, Gang survey room, observation room equipped with all online audio and video recording devices, central location test room with specialized equipment and kitchen, amphitheater, and 100 specialized stations for telephone interviews. The building facade is a combination of digital and local designs based on Persian language of numbers.