Field marketing is one of direct marketing components, it involves people distributing, auditing, selling, sampling, and promoting client product in the “field”. It includes but not limited to Introduction of a product or service directly to the target groups; and delivering the desirable massage to them. IRC Iran (AGI) is not limited to just connecting brands to consumers. We create advocates who are deeply loyal to the brand trough professional field marketing techniques which consequently lead to increased awareness and sales.

Title of Projects and Methodologies

  • Sampling ( WET & DRY)
  • Merchandising
  • New Product Launch
  • Sales Animation
  • Promotional Activities Communication
  • P.O.S. Installation
  • Events & Road Shows
  • Product Recall (damages / expiries / Quality Issues)
  • Field Information Collection
  • Direct Marketing
  • Direct Sales